Relationships Between Companies

The targeted audience of McDonald's and Disney is young adults and children. In the Merchants of Cool, they are also targeting teens and younger children. Some companies that are trying to target teens for the video are Sprite, MTV, and Viacom. Sprite for example held a concert with a bunch of rap artists and Pop artist so that teens would come out to see the concert, as well as promote their product to the targeted audience. Disney had amusement parks, movies, and TV shows to attract teens and children.